By Joe Gorelick, MSN, FNP-C
Individuality drives the definition of beauty for nearly three-quarters of Americans participating in a comprehensive survey by Allergan Aesthetics, an AbbVie. “Decoding the Future of Aesthetic Individuality” also reveals that 90% of respondents in the US agree it is important to have an individualized approach to their aesthetics treatment consultation.
To maximize patient satisfaction and treatment success, it is essential to individualize our cosmetic offerings. We must listen to our patients! I always give them a mirror and ask them to describe to me what bothers them most and what they would like to achieve with treatment.
“As a practicing dermatologist, I know firsthand that no two patients and their experiences are alike. I was happy to be able to contribute to this report and develop a resource that provides insight for aesthetics professionals to better communicate with patients and ultimately help them to achieve their own individual look,” said U.S. dermatologist Mona Gohara, MD. “A focus on individuality–as a practitioner and as a consumer – is critical when considering the patient’s perspective and delivering desired patient outcomes.”
Survey data show shifting opinions of what defines beauty. Reportedly, 81% of US respondents agree that they see a more varied version of what is considered beautiful in the media today.
Report findings are derived from robust research across consumer and business media, global social listening data, and market and industry reports from multiple geographies, specifically Brazil, China, Japan, UK and US. Additionally, findings were developed through 1:1 interviews with leading aesthetics practitioners as well as experts in psychology, beauty, marketing, and consumer behavior.
Decoding the Future of Aesthetic Individuality is available to download online.
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